Have you ever been in a situation where your sales and marketing team hit the targets but your customers are still dissatisfied? Don’t worry, you’re not alone! Even the most efficient business organizations have been there.
However, there’s one thing you must care about. That is identifying business mistakes that sabotage collaboration so that you don’t do it again.
Business executives did a lot of digging around this topic and found out that each department does measure the team’s performance but hardly ensures that it fits together. It means they don’t cross-check if the software generates precise analytics for the customers’ needs.
If you wish to know other reasons that may act as a barrier to collaboration, keep reading.
Mistake #1: Your KPIs and customer needs don’t match
Oftentimes, sales reps are so fixated on reaching individual targets that they don’t focus on clients’ needs. As employees, it is common for them to optimize their own results first instead of worrying about how their actions impact the business. However, businesses can avoid it by aligning their employee KPIs with customer needs.
Mistake #2: Rewards are decided based on outputs and not inputs
Companies usually reward employees based on their output. However, most of the time, the results aren’t as impressive as expected. In that case, instead of motivating employees to reach a specific target, provide them with input-driven metrics to turn up their game.
Mistake #3: Rewards are fixed for long-term objectives
Most companies fix rewards for long-term accomplishments. For instance, it can be about employing AI to develop more resilient and dynamic supply chains or attaining a carbon-neutral footprint. Achieving this does take a lot of time and employees get frustrated in the process. People love getting their dopamine boosts from small wins. So, make sure to offer them that by fixing rewards for short-term and easily achievable objectives.
To Conclude
There are more things business leaders should do rather than just change the performance scores of employees. Implement the suggestions mentioned earlier and you’ll see a significant improvement in employee engagement and collaboration. People shall also consider your performance management to be fair and customer satisfaction will reach a new height.
