Business Development
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Earlier were the days of polymaths, where individuals had the knowledge on a number of subjects. For instance, Leonardo DaVinci was an artist but he also had the skills of an engineer, doctor, sculptor and architect.
However, the world we live in today is more complex. Nowadays, individuals are more likely to become specialists. Instead of having knowledge on a variety of skills, we are keen to have a deeper knowledge of a particular discipline.
This again brought us to a place where we forgot what it is like to be an outsider. Now, we are more focused on proving our value instead of making the audience witness the value for themselves.
What Does It Take to Persuade the Audience See the Value?
In order to persuade the audience, you must have their attention first, i.e., see if they are turning in. The next thing you need to do is check if they are following and understanding what you’re trying to convey. Finally, the last and most important thing is to determine why they should care about your business or care enough to take any action you want.
Showcasing a good story is a great way to grab the audience’s attention. However, you’ll also have to ensure that your audiences care and understand your complex ideas in the shortest time. Now, if you’re wondering how to do it, then continue reading. You’ll get to learn a few strategies that can make your complex ideas simple and easy to understand for your audience.
The Key Idea of Your Story Must Be Missing
When the key idea of your story is missing but you define it as an abstract noun, your audience will feel its need. So, let direct communication be missed. You can use this story while onboarding new hires. It will give them a good idea about your leadership style and how to communicate with other team members.
Your Key Idea Should Be Able to Invoke an Emotion
To invoke an emotion, hide a complexity within the key idea of your story. For instance, you can entangle many ideas within a single abstract noun. This, in turn, will make the audience question their relationship with the abstract noun itself.
Furthermore, you can also ask them to share their personal stories to invoke emotion and build trust. You can use this story during DEI training to help employees understand the company’s value.
Use Quotations to Tell Your Story
While illustrating a complex idea, you don’t always have to include an original story. Some ideas are already demonstrated in a way that can be used to clarify the meaning of your idea. So, start gathering quotations.
If you hear anyone say something that grabs your attention or imagination, note it down. You can even create a document where you have a list of useful quotes and use it when needed.
