B2B Marketing
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Instagram has been trying to match the pace of TikTok in creating an engaging environment for promoting businesses. This includes rolling out new features frequently, which will benefit both brands and creators. Here are some that can be perfect for your small business.
1. Reels Template
It has been a long time since Instagram got converted from a photo-sharing app to a reels-prominent app. But still, most people find it hard to upload videos of their Reels as not everyone is tech-savvy. The app’s Reels template feature will make life easier for all businesses. It has pre-built templates anyone can use to make Reels quicker and more efficiently.
2. Partnership Inbox
Managing a brand’s partnership messages just got easier. A separate sub-folder has been created in the Direct Messages tab. These messages are given priority placement as they skip the request folder, and this will be useful for brands as no opportunity will be missed.
3. Find Creators
The Find Creators feature allows content creators and brands to connect more easily and faster. Users can add brands to a preferred brand list and when brands search for creators to partner with, those who have the brand on their list appear at the top of the result.
4. Grid Pinning
Business accounts always face the problem of losing important content and getting drowned in the sea of posts they publish regularly. But not anymore! With the grid pinning option, one can pin the content to the top of the profile. This will help in bringing attention to an ongoing promotion, showcasing an event, and highlighting the most popular content.
5. Dual Camera
Instagram’s dual camera feature allows users to record content with their back-facing camera at the same time as their front-facing camera. This might help create unboxing videos where the reaction of the unboxing can be recorded simultaneously. The dual feature is available only when recording Reels.
Instagram has been excellent at listening to feedback and using them effectively. Those creators and brands that make the most of the latest features will benefit the most.
