The Mind on the Stream | Business Proinsights
Report

The Mind on the Stream

The Mind on the Stream

Your advertisements may be well-written, but are they optimized for the CTV (Connected TV) landscape?

As consumer demand for engaging content rises, delivering value in every aspect of an ad becomes essential. This requires an in-depth analysis of how the human brain responds to CTV advertising.

In this report, find the viewer’s brain activity reaction to:

  • Ads that context match with the CTV content
  • Increasing frequency of the same ad, plus more

Future-proof your advertising by reaching the right audience with the right content.

  This page is FastPass tested and is compliant with Microsoft Accessibility features.

Get Exclusive Access to the Report

By downloading this publication, you understand and agree that you are providing your personal information to Anteriad, LLC, and Anteriad may share your personal information with Integral Ad Science, pursuant to Anteriad's Privacy Policy. Furthermore, Integral Ad Science may use your personal information to provide you with marketing materials and contact you regarding its services, pursuant to Privacy Statement.